niceandco.
Unlock Major Retail Growthwith Amazon & Wayfair 1P
Whether you're transitioning from 3P or recovering from a Vendor Central shutdown, niceandco. Co-Op model gets you back on track, with scalable access to real POs and none of the guesswork.
Vendor Code Terminated?
Amazon terminated your Vendor account and now you're scrambling on 3P. Most brands lose 30-60% of revenue in the first 90 days. We help you get it back.
Unlock New 1P Channels
Access restricted Amazon 1P categories and unlock a new revenue stream on Wayfair, without building new vendor relationships from scratch.
Want 1P Without the Wait?
No AVS. No invites. No guessing. Whether you're stuck in 3P or just launching, we help brands of all sizes generate 1P revenue on Amazon and Wayfair, fast.
Our Trusted Partners
How It Works
Our 1P Co-Op Model
We operate as a compliant 1P Vendor of Record, onboarding and scaling your products with Amazon and Wayfair while you remain the brand owner.
Step 01
Onboarding & Compliance Setup
- Item setup & catalog matching
- Brand content & migration
- Fulfillment compliance & routing verification
- UPC assignment, pricing prep, & margin modeling
Step 02
We Offer Amazon & Wayfair. You Get the PO
- Structured offers using your target cost
- We submit ASINs & handle allowances, co-ops, and chargebacks
- No upfront fees, we earn a Co-Op fee per remittance
Step 03
You Ship, Amazon Sells, We All Win
- Ship inventory to Amazon's FCs (we guide every step)
- Amazon handles retail sales, Prime shipping, and Buy Box
- Shipments invoiced per our terms with Amazon
- We remit to you minus our Co-Op fee
Step 04
Why It Works Better Than 3P
- Brands often double wholesale revenue over 3P
- Amazon's algorithm prioritizes listings with nationwide FC stocking
- You stay in control of brand, content, and advertising
Want a Free ASIN Analysis?
Upload your ASINs and instantly see estimated remittance, wholesale pricing targets, monthly GMV potential, and total brand profitability breakdown.